Case study • Digital Transformation • B2B
Digital Transformation for telcom
Services Catered
UX Research
Branding
Design System
Responsive Web Development
About Project
We were approached with redesign of their legacy system that required change in process from the ground-up. The portal was intertwined with multiple other platforms that was feeding inputs to the UI. It was a challenge to break down the functionalities into atomic structures to ensure ease of use and reusability for the UI Development.
Approach
Our aim was to create an Easily adaptable portal, with instant access to Products & Services; with least to none redundant tasks
Target Audience
The Owner or the Decision maker, Tech Savvy person or domain expert, The operations or the person responsible for purchases.
Strategy
Empowering the user to take control of the wheel. Chi would enable Up selling and Cross selling other services & products of the company.
Users Interviews
23 User Interviews
03 User Groups
Needs
- Promoting online and on-time payment of invoices
- Converting existing offline users to online process
- Reducing the manual intervention
- Avoiding delays in status intimation
- Improving customer retention
Challenges
- Heavy dependency on Support Team
- Delay in communication
- Outstanding customer payments
- Avoiding cheque payments
- Multiple follow-ups to customers on purchase and billing
Converting qualitative and quantitative data collected from research into design solutions
With the gathered data, We go ahead with the process of Information architecture, Task-flows, Wire frames, Feature mapping, prototyping to match our conceptual model to user’s mental models.
We went ahead with mobile first design with wireframe and as with UI Design
Creating a Design System
Making a design system to adapt to different devices, scalable services, Upcoming products and consistency throughout the visual language.
A Design system that would cater to both pre and post login scenarios, Mobile and laptop devices, established and upcoming services/products.
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