Uxmint Design - Case Studies

Case study • Event Management • B2B2C

Event Hosting made Stressless

Service Catered

UX Research

Branding

Design System

Responsive Web Development

About Project

Marriages and family events are more emotionally connected to people’s lives in India; and the current generation is ready to outsource the events and sit back to enjoy a peaceful event without the hassles of organizing themselves. Connecting the dots between these two segments is the role of the platform.

Target Audience

Venue Managers/Owners, Decorators, Photographers, Make-up artists, Stage Performers, Fashion Designers, Individuals Corporates in search of venue or event vendors

Strategy

Helping the user to select the best Venue, Caterer, Photographer, Decorator, etc for their event by providing social proof, reviews from trusted sources, previous works, budget and comparison.

100 +Users Interviewed

25 vendors

25 venue owners and Managers

50 Customers / Clients

Needs

- Shortlisted set of services that match your budget and spl. occasion

- Break down of the total cost for the service

- Similar works, Testimonials, Videos

- Team members, Portfolio

- Contact inline, Request call via phone

Challenges

- Decidophobia, Dilemma of selecting an option

- Not having a clarity on the cost of the service

- How skilled is this service provider?

- How many events have they done in past?

- What is the track record of this service provider?

- How to get in touch with the right service provider?

Converting qualitative and quantitative data collected from research into design solutions

With the gathered data, We go ahead with the process of Information architecture, Task-flows, Wire frames, Feature mapping, prototyping to match our conceptual model to user’s mental models

Rebranding to match with the vision of the business

Logo Story

Balloons depict celebration, for all kinds of events. Right from Birthdays, Parties, Weddings, etc And because event management is all about gathering at a place to celebrate. Location plays a vital role

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