Stakeholder Discussion

We start our requirements gathering from the pillars of the business; the Product Owners, Business SME, CEO/CTO to get their perspectives, needs & current process issues that they encounter and the potential areas of improvement. Based on the inputs we define the features and the scope.

On a broader scope the vision for the product and the market context gets defined. Next step would be SWAT Analysis on the competitors in the market.

Discovering User Needs

We funnel the requirements from the Stakeholders, Business Team and the End-Users - align according to the Vision of the Product. It takes a series of process to get the inference from the Research Data. Based on the inputs gleaned from the extensive research and analysis we plot the Journey Maps & Persona. This allowing us to Empathise with the end-users bringing value to the Design Strategy.

The Divergent & Convergent Thinking Process aims to unearth the innovative solutions and to nail the needs & challenges of the end-users & the business.

1. User Research
2. User Persona
3. Users Journey Map
4. Root Cause Analysis

Supporting Solutions

Supporting solutions play a critical role in crafting outstanding user experiences. Our approach encompasses a range of techniques and processes aimed at constructing a user-centric design that seamlessly aligns with user needs and exceeds their expectations. By delving into user research, we gain valuable insights into user behaviors, preferences, and pain points. This foundational understanding guides every design decision we make throughout the iterative prototyping phase, where we create and test prototypes with real users, refining design concepts based on their invaluable feedback. We prioritize accessibility in our designs, ensuring that your digital solutions are usable by all, and we foster cross-functional collaboration between our design and development teams to streamline the transition from design to implementation. Our rigorous usability testing process identifies and resolves usability issues early, resulting in smoother user interactions, and we maintain design consistency across your digital assets, reinforcing your brand identity. Additionally, our scalable design systems are built with adaptability in mind, ensuring a consistent and user-friendly experience across platforms and devices, regardless of your digital presence's size or growth.

1. Conceptual Model
2. Task Flow
3. Card Sorting
4. Information Architecture

Execution Plan and Continuous Improvement

We create a clear execution plan with specific timelines, responsibilities, and key performance indicators (KPIs). But it doesn't stop there. We also foster a culture of continuous improvement and alignment within your organization to ensure your strategy evolves effectively in changing situations.

1. Low Fidelity Wireframe
2. High Fidelity Wireframe
3. Clickable Prototyping
4. Iteration