To adapt organic food as a Lifestyle

UX . UI . Responsive . B2B

To adapt organic food as a Lifestyle

About Project

With a shift towards organic food consumption by people, and increased middle-men commissions the life of a normal farmer becomes worse day by day. This platform helps the local farming communities to produce food based on customer demand and deliver them directly avoiding the middle-men thus creating a sustainable and happy farming community.

Approach

We wanted to understand the users pain points and the challenges that they face when they upskill and provide them with a platform.

Target Audience

  • Local farming community which are close by the city

  • Organic food consumers

  • Inorganic food consumers

Strategy

  • Help users to plan their cooking menu and help them buy the right vegetables and groceries that they need for their entire week or month

  • Also to share their recipes with the community and learn from fellow homemakers

Users Interviewed
Users Interviewed
  • Needs
  • Weekly pre-planned vegetable + groceries list for the whole family
  • A place to buy goods in fast and easy way
  • A Food Chart to avoid “daily new recipe” confusion
  • Health benefits of the Goods and Recipes
  • Recipe suggestions based on Taste, Quality, Time, Health
  • Challenges
  • Planning what vegetables to buy for the week
  • Identifying the right authentic shops that sells quality products
  • Don’t have knowledge about how much quantity to buy for family
  • Finds it difficult to do all the purchases all alone
  • Difficult to find and cook new and tasty dishes every now and then

Understanding user behavior through qualitative research helped in designing interesting solutions for users

Diving deep into the user journey unraveled their pain points their emotions and challenges that the under go. This was handy in the further stages of design which included wire framing the concepts and building a prototypes which was tested for feedbacks by iterations.

Converting qualitative and quantitative data collected from research into design solutions
Build a design system that could be used through their multiple user portals

Build a design system that could be used through their multiple user portals

Build a design system that could be used through their multiple user portals
Typography
Colours
Prototyping the ideas by building low fidelity wireframes

Prototyping the ideas by building low fidelity wireframes

One of the initial that arose through the ideating sessions is to build a feature that helps people to plan their weekly menu and get the right amount of vegetables that's needed for the entire week to avoid last minute panic and confusions of what to cook.

Journey through a day in the life of a homemaker

Meal Planner

A weekly planner to help user plan their weekly menu to plan ahead what to buy

Meal Planner

High Fidelity Prototype

User testing were done and the designs were further iterated to hit the market with less friction for users

High Fidelity Prototype