With a shift towards organic food consumption by people, and increased middle-men commissions the life of a normal farmer becomes worse day by day. This platform helps the local farming communities to produce food based on customer demand and deliver them directly avoiding the middle-men thus creating a sustainable and happy farming community.
We wanted to understand the users pain points and the challenges that they face when they upskill and provide them with a platform.
Local farming community which are close by the city
Organic food consumers
Inorganic food consumers
Help users to plan their cooking menu and help them buy the right vegetables and groceries that they need for their entire week or month
Also to share their recipes with the community and learn from fellow homemakers
Diving deep into the user journey unraveled their pain points their emotions and challenges that the under go. This was handy in the further stages of design which included wire framing the concepts and building a prototypes which was tested for feedbacks by iterations.
One of the initial that arose through the ideating sessions is to build a feature that helps people to plan their weekly menu and get the right amount of vegetables that's needed for the entire week to avoid last minute panic and confusions of what to cook.
A weekly planner to help user plan their weekly menu to plan ahead what to buy
User testing were done and the designs were further iterated to hit the market with less friction for users
