Primary need of any Product Development is to understand the user segment and its needs. Our in depth methods of testing can bring clarity in understanding the same.
Based on the understanding we can polish the design in a better way to serve the end users and to retain the existing users. Analytics helps us to unravel the patterns and deliver the best of best experience.
It helps the business to evaluates the product or website before it is launched in the market by testing it with a sample population small group of actual users.
A controlled environment testing session is moderated in person or remotely by a trained researcher; who walks through the tasks to participants, answers their queries, and asks follow-up questions. Conversely, an uncontrolled test is done without direct supervision; participants might be in a lab, but it’s more likely they are in their own homes and/or using their own devices to browse the website that is being tested. But they can also be unobtrusively monitored by the researcher.
Researchers or Participants can browse through the website or application without any pre-planned tasks. The aim of the testing is mostly to uncover maximum usability issues with minimal time. This type of testing typically can be done in the early stages of product development and helps researchers pinpoint gaps in the market, identify potential new features, and workshop new ideas.
As the name suggest participants can be geographically in any location but would be instructed by trained researchers to brief them on the tasks to be performed and they are observed and analyzed based on their body language and facial expressions and follow-up questions.
Contextual testing is a semi-informal method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they use the website or application in their own environments. This method suits when an existing application needs revamp or enhancement to collect maximum possible data for the existing users.